Soresore Yk

Soresore was founded by two people, Regina and Salman. It all started from a conversation one afternoon, driven by their desire to do something that would keep them excited while working on it. Regina has loved drawing since childhood, and together they decided to create products featuring their illustrations, applied to everyday items. Salman’s hobby in photography and videography also played a role, as he handles documentation, product photos, and promotions. At first, Soresore was managed as a side project after work, until Regina eventually decided to resign from her job and focus on Soresore full-time. Soresore’s products are based on their own original illustrations, with a signature style that is cute, fun, and colorful. They often add stories or characters to their drawings to make them feel more alive. Through their artwork, they aim to convey messages about social issues, especially those relevant to younger generations—whether expressed through their products, charity projects, or collaborations with other parties. Producing their own merchandise naturally requires a workspace. Like many small creative brands, Soresore does not yet have a dedicated studio, but they have started using Regina’s living room as their working space. Their location is on Jalan Imogiri Timur, Yogyakarta.